Service 04
Are your products legible to assistants?
We prepare your catalogue for the new points of entry into commerce.
A growing share of shopping research no longer begins on a search engine, but inside a conversation. We do not claim to influence those platforms. We make sure your catalogue is structured, documented and usable on the day they come to read it.
The problem
Comparison now happens before your site.
Yesterday's journey
A search, a list of links, a website, a product page. The customer compares for themselves, on your site.
Today's journey
A request put to an assistant, which compares and selects before the customer ever reaches you.
In the second journey, your product page is no longer where the decision is made. It is the source of it — provided it can be read.
What we do
Making the catalogue usable from the outside.
Structure
Product data marked up according to the open standards engines and agents know how to read.
Completeness
Decisive attributes filled in everywhere, including on older references and discontinued lines.
Consistent sources
The same product described the same way on the site, in the feeds and in partner files.
Technical access
Checking that your product pages are genuinely reachable and readable by permitted agents.
Dedicated feeds
Clean, maintained exports, suited to compatible platforms and marketplaces.
Monitoring
A periodic check of the structure, as formats and practices continue to change.
What you receive
A catalogue ready to be read.
- Your product pages extended with the corresponding markup and structured data
- Clean feeds, documented and reproducible
- An accessibility report for compatible agents and engines
- The technical fixes identified, prioritised by effort and by effect
- A periodic checkpoint whenever formats change
What it asks of you
Access, and a little patience.
This service touches your site and your feeds. It requires coordination with whoever looks after them.
- Read access to your product feeds and to the site's technical configuration
- A technical contact, even an occasional one, to apply the fixes
- Acceptance of a long horizon: these channels keep changing, and readiness is never finished
What we do not promise.
No placement, no ranking, no guaranteed citation in ChatGPT, Gemini, Perplexity or anywhere else. Nobody controls the decisions of those platforms. What we do guarantee is that your catalogue will be ready on the day they come looking for it.
Contact
Let's talk about your catalogue.
An extract of your products is enough to begin.
Pricing and concrete examples on edouard-o.com and surf-o.com.