Clair-O · Catalogue intelligence
AI is talking about your products. In your words?
ChatGPT, Gemini and Perplexity describe your products from what your website publishes. When your product pages are vague, they get it wrong — or recommend someone else. We fix the source: your catalogue.
Commerce has changed its point of entry
We used to search. Now we ask.
Yesterday, a customer typed three words into Google and compared for themselves. Today, they describe what they want to an assistant, which compares for them. The choice is made before the customer reaches you.
In our pre-audits, most AI errors come from the merchant's own pages: one product under three names, a different weight depending on the language, a brand spelled four ways.
What we do
One piece of work on your data. Three uses.
We make your catalogue accurate, consistent and rich in your customers' words. It then serves you three times.
Accurate product pages, published where engines and assistants read them.
Ads are built from your product feed. A good feed, good ads.
An adviser on your site that asks the right question and suggests the right product from your catalogue.
Our method
From pre-audit to monitoring.
Pre-audit
Free. What AI says about you, and why.
02Audit
What is wrong, missing or contradictory, product by product.
03Normalisation and enrichment
One name, one colour, one weight, everywhere. Then the customer's words.
04Publication
Your catalogue where engines and AI read it. And ready for ChatGPT Ads.
05Monitoring
The same questions to AI, at +6 and +12 weeks.
Each step can be ordered separately.
Filters narrow. Advisers choose.
Who it's for
Every catalogue. The vocabulary of each trade.
Spirits, cutlery, posters, accessories, homeware: the method is the same, your customers' words change. For two fields, we have dedicated specialists.
What we don't do.
Every correction is backed by a source: your product page, your price list, your file. Nothing changes on your site without your approval.
The enriched catalogue belongs to you and stays with you, even if you stop there.
No guaranteed place in ChatGPT, Gemini or Perplexity, no sales volume promised. Nobody controls these platforms. We guarantee accurate product pages, and we track the effect.
We prepare your catalogue for advertising; budget and bidding stay with you or your agency.
Your product pages are the source. Let's start there.
Give us your website address. We'll show you, free of charge, what AI says about your products and where its errors come from.
Contact
Let's talk about your catalogue.
Give us your website address and your trade. We will tell you frankly whether we can help.